Your brand story is the architecture and foundation that your customers and products will interact within. It’s a narrative close to the heart, one that holds the key to your purpose and passion, with all its nooks and crannies, wear and tear. But – without actionable strategy, consistent content and a clear message, you’re tip-toeing on shaky ground, tripping over clutter and unable to determine your customer’s needs in order to stand out in your industry.
You want to design with thoughtful intention & create something that lasts, just as much as you want to increase revenue, conserve time and build your network. You need an approachable, well-designed message that weaves in your purpose and regularly serves your community. The best tales will make your audience want to scoot in their chairs and gather ‘round with open hearts and open hands. But first, you have to tidy up and invite them in.
Like a fresh coat of paint or a retiled floor in a stately home, a fresh voice + engaging copy can do wonders to remind viewers of the true magic of an established business. This service is for creatives who are ready to have a website that welcomes + cultivates a community that converts. I’ll draft the blueprints for your website to captivate your audience while weaving in actionable SEO-keywords that feel true to you. After our initial consultation, you’ll receive a brand foundation workbook to fill out about your voice, story and goals. From here, I’ll focus on building your website’s minimal + precise wireframes with an intuitive twist tailored to you and your customer, so you can focus on the making.
For a renewable period of time to be determined by you, I will act as your personal verbal contractor, constructing engaging content that converts to give you a cohesive narrative foundation for your business to stand on. In order to build the confidence, appeal and trust of your ideal clients, it’s crucial to consistently publish content that makes an impact. Through valuable blog posts, newsletters and articles that impress your audience, I’ll create one-of-a-kind stories tailored to your needs, in your voice so you can position yourself as the authority of your industry. The result? Optimized content with the power to generate a community that knows and trusts your vision.
Brand narration is not exclusive to the website realm. This offering is for those business owners who want their story put ‘on the map’ through the careful, consistent construction of social media strategy and caption writing, engaging print materials, PDF guides, and product descriptions. I’ll send you a detailed questionnaire, then, we’ll hop on a 30-minute strategy call to discuss your needs and determine actionable tasks for bulk decluttering. I’m yours for a few hours to refine your story, shape + refresh your brand voice and narrow in on your network. Ask me about regular, weekly copy days to keep your messaging tidy.
First, send me a letter via my contact form so I can learn about the magic behind you and your business. Then, I’ll reach out with a link to my schedule in case you’d like to meet on a brief complimentary consultation call. With my assistance, you’ll select & customize the best package for your needs, reserve a spot in my calendar, and schedule your project.
*note 50% booking deposit is collected at this point
With a plan in mind + logistics out of the way, I’ll send you my brand foundation questionnaire to determine the basis of your story and establish a timeline for the copywriting or content creation. From here, I’ll send you a link to a personalized project board in Asana to organize content and easily interact! You’ll then schedule your strategy call and we’ll hop on a chat so I can provide a detailed model of the project before we progress.
On to my favorite stage: the sweeping and word-smithing. I’ll create a first draft of the SEO-optimized content for your approval. When I’m ﬁnished, I’ll present the copy to revise, edit and prepare for the ﬁnal stages. Ultimately, we’ll be looking to determine that the conversational copy feels like you.
After I’ve swept all the unnecessary jargon out the door (and put the plants on the shelves), I will send you the final drafts via Google Docs. Now, your story is set to soar to new heights! I will equip you with the tools to captivate your community: a list of story elements to include in all content + heart-centered copy. With these in hand, you’re ready to ignite your greatness and pass it on to your audience
It’s confusing, right? Believe me, I get it! And boy, is there a difference. Allow me to crack the code. Copywriting is largely product promotion based, and has a sales angle to it. Essentially, copywriters are those who tell the truth really well, and help your customers make a decision about a product. It has a definite call-to-action. Copywriters are customer advocates and investigative folks. The best ones will dig in and try a product out for herself, learn all about the audience and capture the brand’s essence.
Content writing is focused on a compelling story angle with value in its own right. This looks like delivering helpful info to your community while building your brand. It’s the blog post that you can actively engage with and share. It’s making sure the voice of the writing is brand specific, interesting and helpful to the industry it’s serving! The content writer holds many titles: she’s the researcher, editor, and creative wordsmith.
Both involve completely different strategies of research and editing, too. If you’re curious to learn more, check out the blog.
My ongoing content packages are monthly retainers, which means I work for a flat fee for a number of posts. I recommend renewable contracts of at least 3-5 months to ensure a thorough brand voice creation and SEO-testing.
Most of my content packages involve blogging and newsletter content. However, if you’re looking for feature articles, E-books, print materials, brand guides or content editing, reach out about my decluttered copy days! My rates are as follows:
Unsure what’s best for you? Shoot me a message to set up a complimentary 15-minute call, and I’ll help you sift through those grand ideas of yours and come up with a strategic plan.
My website copywriting packages almost always have us work together for about 3-4 weeks to guarantee the best copy. But in my experience, it always depends. Reach out to chat over a tea and 15 min complimentary consult call!
Here’s the thing: you may not even know where to begin, and I understand. Words are hard. I can help. This is a new service I’m trying out for those who need writing help regularly and aren’t sure where to start – whether projects, IG captions, blog posts, newsletters, or editing. I’m yours for a full day, once a week. Let’s get ‘er done. Contact me for project specific rates, or to create a custom package.
Yes and No. I have offered full social media management and community building for select clients, but in my efforts to minimize, I now very-rarely take on new social clients. But, if it fits in my schedule (& interests!) and you’re struggling and desperately need someone to take care of the posting, engagement and analytics, feel free to reach out. (Note: Those who sign on to my decluttering copy days have access to exclusive, in-depth assistance and client deals. Why not start there).