My Story
I felt a calling to my purpose through a glassy, bright smartphone. A tiny device with scribbles inside resembling hand-drawn loons and screenshots of accompanying text. It was paging out of Singing Wilderness by Sigurd Olson, sent to me by a new friend who lived in a land I’d never heard of: Ely, Minnesota.
What was this dreamy lake country? What were these enchanting forests northwest of Lake Superior? I was immediately drawn to the phrase, ‘out-of-doors.’ I read it aloud. I felt it on my tongue. I marinated on the cadences. How simple, how luxurious these three words felt when intertwined. It felt like a state of transition, a transformation and a shift in perspective. Most of all, it felt familiar.
After graduating from degrees in English and Geography, I was working in mid-Missouri making maps. My creativity was restless, stifled in a world of data. I wanted to inspire people to action through stories.
When Everything Changed
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Soon enough, I was shuffling belongings into my car, bound for that small northern Minnesota town to tell tales of a downtown revitalization. Before I knew it, community gathered. Memories surfaced. Building histories turned into living entities all their own, sparked from stories of transformation.
Within weeks of planting my feet, I was, quite literally, unearthing the town’s foundational narrative. I recognized the power of writing that endures, that moves people, that involves them in the process.
The everlasting value of the written word has fueled my interest in working with brands and digital entrepreneurs across the world. Now, I’ve settled in the high desert of Bend, Oregon. Whether you’re a creative entrepreneur, designer, maker or adventurer, you have a story of considerable enduring.
Your business is more than your offering – it’s a culmination of time and experimentation, an intricate architecture of old and new ideas, a shape-shifting entity. I’m here to showcase those essential qualities of your craft and translate it into a feeling through my words.
When creative humans (like you!) declutter their message, find their voice, and create consistent content that invites, magic happens. Your audience moves. Your value builds. My customizable offerings will show you and your community that your business is one-of-a-kind, and the intuitive passion behind it makes for one hell of a story.
My Values
BE AUTHENTIC, BE HUMAN
At the end of the day, real stories attract real people. This personal exchange between customer and brand story is the pillar of all content. Lead with vulnerability and empathy for your community, and you’ll be serving with confidence and value and from a place you feel empowered.
LONGEVITY
I believe that the best brands are timeless and exist on a strong foundation capable of adapting with the future. Powerful, minimal copy leaves room for ‘a-ha’ moments, and sustainable content that grows with you positions your brand to make a bigger impact for longer.
SIMPLIFY TO INSPIRE
Remember the last time you read a piece of content that just clicked? I’m willing to bet it wasn’t muffled by lofty phrasing. Clarity is a must. In stripping down a story and strategy to its essence, you build up a brand that turns readers into loyal customers.
HONESTY TO VALUE
Just as I constantly strive to write from a place of paired down, intuitive honesty, I encourage you to create a truthful evaluation of where your business stands in your industry before you begin building the home.
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Not only has Lindsey’s writing style and expertise been such a great fit for our brand, but she has been so wonderful to work with on our home projects and design blog! Lindsey developed our brand voice while remaining flexible in our state of rapid growth. With her engaging storytelling style, we reached a new level of our business.
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— Jesse & Sam Bodine, Scout & Nimble
see the offerings
A Peek Into My World
Currently Learning
How to live with less, and best advocate for environmental responsibilities and sustainable practices.
Currently reading
‘After the Rain’ by Alex Elle
What lights me up
Jean Jackets — Woodland Walks — Black Coffee — Sunrises — Merino Wool — Worn-In Boots — Peppermint Tea — Gypsy Jazz — Misty Lake Mornings — Rhythmic Poetry — Catchy Headlines — Collected Vintage — Long Hugs — Historical Fiction — Nautical Maps — Oriental Rugs — Found Artifacts
what gives me purpose
I’m convinced that I’m here to help you navigate your narrative, nurture your stories and build a timeless, unforgettable business. I’m here to inspire you to action with my words, to engage, uplift, provide a seat at the table, a space to sink in and share.
Part narrative designer, part customer advocate, part archaeologist.
